Meet floricultural buyers and suppliers all under one roof and increase profits
Location: Mazurkas Convention Centre in Ożarów Mazowiecki (6km from Warsaw’s city centre) | Date: 19-20 September 2023 |
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Are you part of a company active in the sustainable production of floricultural products, a floriculture exporter, or do you do both? Would you like to do business with Polish retail customers, catch up with existing Polish business partners or be informed about developments within the Polish retail market? Then join the FCI/AIPH/Fresh Markets Trade Mission Poland between 19-20 September 2023.
This two-day B2B networking event is in association with Fresh Market B2B Meeting and Trade Show 2023, FloraCulture International magazine and its publisher, the International Association of Horticultural Producers (AIPH).
BEAT THE WAITING BY REGISTERING YOUR INTEREST TODAY
LAST YEAR’S PARTICIPANT
We specialise in breeding Chrysanthemum, Limonium, Bouvardia, and Celosia, among others. This is my first time here. We see our plants expanding in the retail business, especially with pot plants. It can be difficult to get good information back from the other end of the retail chain, and that’s the main reason I’m here.
Wouter Jongkind, Royal Van Zanten
The FCI/AIPH/Fresh Markets Trade Mission Poland 2023 starts on Tuesday, 19 September, with retail visits and a networking dinner.
The next day, on Wednesday, 20 September, we can promise a full-day matchmaking event under one roof at the Fresh Market B2B Meeting and Trade Show 2023. No queueing or waiting is guaranteed, as your meetings will have already been pre-arranged after registering.
Fresh Markets is currently busy attracting the same high-quality retailers who attended in 2022, and the 2023 list will be published soon. In the meantime, we feature testimonials below from the FCI/AIPH/Fresh Markets Trade Mission Poland 2022 participants.
The professional visits and networking on day one are free. The Fresh Market event on day two charges different fees depending on whether you are a visitor, exhibitor or sponsor – there is more information below. Flights and accommodation are at the participant’s own expense.
BEAT THE WAITING BY REGISTERING YOUR INTEREST TODAY
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LAST YEAR’S PARTICIPANT
We specialise in producing about 3.9 million orchids annually from 6 hectares of specialised glass. We traditionally sell through intermediaries, but it means that we are never sure that the story we tell the exporter is the one that eventually gets to the buyer. In addition, we aren’t sure if we are hearing everything the buyer wants us to know, so this event is an opportunity to interact directly with the buyers.
Manon Greeve, Stolk Flora
The Polish economic miracle is remarkable in many ways. Since the collapse of the Iron Curtain in 1989, the Polish economy has rapidly transformed from a centrally planned economy to a free-market economy.
Thanks to solid monetary and fiscal policies, the country avoided a large-scale recession during the 2008-2009 banking crisis and saw its GDP grow around five per cent by 2020, outperforming most Western European countries in economic terms.
The pandemic caused much human and financial suffering, but Poland managed to limit the economic downturn by -3.6 per cent, a significantly smaller percentage than other countries. Meanwhile, bilateral trade and investment steadily increase due to stable economic growth.
This Central European country, partly due to its location and its young and dynamic population, offers many opportunities for Dutch exporters of floricultural products. The use of substantial EU and World Bank funds strengthens the development of the agricultural and horticulture sector.
Due to its geographical location at the crossroads between East and West, Poland is an important trading partner for the Netherlands, especially in the trade-in of flowers and plants.
In 2022, Dutch companies exported €347 million (+22.4% compared to 2020) worth of floriculture products, which puts Poland in fifth place in the top ten export countries compiled by the Dutch Association of Wholesalers Floriculture Products (VGB) and market analyst Floridata.
BEAT THE WAITING BY REGISTERING YOUR INTEREST TODAY
LAST YEAR’S PARTICIPANT
With over 90 per cent of our 200 million tulips going to supermarkets, we felt it was important to understand better what is driving growth here. We’ve been selling into Poland for eight years and have seen volumes grow by 5-10 per cent annually. However, there are always teething issues with developing any business, so meeting with the buyers directly is a good way for us to strengthen our relationships here.
Nienke Bakker and Winfried Versluys from Zwet Tulips
While the trade mission is open to all nationalities and all exporters of floricultural products in the broadest sense of the word, the Netherlands has been chosen as the trade mission’s partner country. As such, the organisers are delighted that the Dutch delegation will embark on a retail safari through the city of Warsaw on 19 September. Thanks to the support of the Dutch Embassy in Warsaw, special arrangements available for Dutch participants are in place.
The Netherlands has many strengths: a technically advanced horticultural sector, environmentally certified products, a global distribution hub and well-oiled logistics, a strong entrepreneurial spirit, and an unprecedented range of products.
Dutch growers export cut flowers, pot plants, bedding plants, trees, shrubs, perennials, and flower bulbs to all corners of the world.
As the sale of flowers and plants in Polish supermarkets and DIY stores is gaining ground and becoming more professional, the Embassy of the Netherlands wishes to profile the country as a supplier of high-quality and sustainably cultivated flowers, plants, trees, and bulbs and will as such work in partnership with the event’s organisers.
BEAT THE WAITING BY REGISTERING YOUR INTEREST TODAY
LAST YEAR’S PARTICIPANT
We sell about 200 million stems of tulips to Europe’s biggest supermarkets. We’ve no customers in Poland yet, so this visit is to start a conversation with them to understand what they want.
Lisanne Borst, Color Pack
Let FloraCulture International‘s editor, Ron van der Ploeg, be your introducer for the Fresh Market B2B Meeting and Trading 2023. With his insider knowledge, he can take the hassle out of guess working, listen to your precise needs and develop a plan to meet your chosen retailers – ensuring that your visit to Fresh Market will be a positive experience.
So, on 20 September, we can promise there is guaranteed no queueing, and no waiting, as your meetings at Fresh Market B2B Meeting and Trade Show 2023 will have already been arranged.
It’s on a first-come, first-served basis, and to participate in the Poland Trade Mission at Fresh Market B2B Meeting and Trade Show 2023, there are three booking categories:
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| FCI/AIPH/FRESH MARKETS POLISH TRADE MISSION | PRICE NET EUROS |
| Participation of one person Early Bird Registration – open until 31.07.2023 |
€550 |
| Participation of one person Registration after 01.08.2023 |
€650 |
Visitor participation includes the following:
❀ Meet up to 5 retail buyers and over 200 participants (producers, suppliers, importers, exporters)
❀ Unlimited meetings with distributors, traders and importers
❀ Matchmaking & Networking
❀ Breakfast & lunch
❀ Coffee & beverages throughout the day
❀ Cocktail Dinner Party
❀ Standard Ad package (2x entry in Fresh Market magazine on September and January editions)
❀ Last hour of the event – open access to retail buyers (you can go to everyone without any agenda)
Get the Early Bird registration rate before 31 July 2023.
| FCI/AIPH/FRESH MARKETS POLISH TRADE MISSION | PRICE NET EUROS |
| Built-in 6m² stand in the Central Meeting Room according to specification (First-time exhibitors at Fresh Markets) |
€920 |
| Built-in 6m² stand in the Central Meeting Room according to specification (Returning 2022 Fresh Markets exhibitor) |
€800 |
| Exhibitor fee per person | €490 |
There are two different rates, first-time or previous exhibitor.
Below are visualisations of the stands.
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Exhibitor participation includes the following:
❀ Built-in 6m² stand separating walls for rented space
❀ a frieze line on each open side of the stand
❀ frieze with company name or logo
❀ fair liner
❀ 2 light points (Halogen 150 W)
❀ 1 dual electrical socket
❀ 3 chairs and 1 table
❀ garbage basket, counter, and clothes hanger.
| FCI/AIPH/FRESH MARKETS POLISH TRADE MISSION | PRICE NET EUROS |
| Business Meeting Sponsor | €4,900 |
| Event Sponsor | €3,900 |
For more details on how your business can sponsor, please feel free to directly email Ron van der Ploeg at ron@floracultureinternational.com
LAST YEAR’S PARTICIPANT
We grow, along with other growers, 30 hectares of plants and sell about 20 million plants annually, along with 60 per cent of the global Amaryllis market. I feel the retailers are looking for direct contact with growers in order to squeeze out costs from the supply chain. That’s a difficult space to navigate since we also need exporters and intermediaries to facilitate us in many markets. But the market is changing with retailers.
Vincent Madern, Vreugdenhil
Here are some of the buyers looking for horticultural suppliers, and more will be confirmed soon. You can talk directly to them at the FCI/AIPH/Fresh Markets Trade Mission Poland 2023, by simply registering your interest after the descriptions below.
The purpose of this registration is so that Ron van der Ploeg can call you back to discuss arranging a meeting. There is no obligation under this registration to purchase. There is no commitment until there is agreement from both sides to provide the services mentioned above.
Please fill in the form below with as much detail as possible.
Learn more about mass-market floral retail in Poland from a recent FloraCulture International webinar.
LAST YEAR’S PARTICIPANT
I came to meet retailers because I can see that this is where the market is going. I’m also learning about what flower lines are popular here and what will work best during the next year or two of inflation rates that are touching 20 per cent in this region.
Arnold Rouws of Rouws Consultancy
